DOUBLE DIAMOND PROCESS
SURVEY & SUMMARY
The following are some quantitative data I gathered through my survey.
Age range of the users:
52.2% (25-34 yrs/old)
21.7% (19-24 yrs/old)
17.4% (35-44 yrs/old)
4.3% (45-54 yrs/old)
4.3% (55-64 yrs/old)
Users and their booking experience:
26.1% (Mobile Apps)
26.1% (Never booked)
21.7% (Airbnb)
17.4% (Websites)
4.3% (Call)
4.3% (Walk-in)
Strengths:
Weaknesses:
Opportunities:
These are some user frustrations with their past reservation experiences:
“ The hotels could’ve cared less if we rented or not.
“ The place is great and service good for the price, but many rooms are reserved through agents as we cannot directly book your hotel.
PERSONA
Age: 27 years/old
Occupation: Yoga Teacher
Gender: Female
“I wish for apps and browsers to be accessible for everybody.” - Gina Rumult
Bio:
Gina owns her own yoga company. She teaches yoga and occasionally gets invited to talks to help enlighten others about yoga as well. She recently got invited to Bhutan to share her knowledge of yoga and therapy. She is browsing through the website for the resort her organizer has reserved for her and is checking if the website is accessible.
Goals:
* Accessible websites and applications
* Accessibility options
Frustrations:
* Websites and apps not including accessibility options.
* Unable to browse the contents of websites or apps.
Each Persona below goes through a situation that represents the problem we are trying to tackle.
* Gina represents our users who prioritize accessibility in a website.
* Leo represents users who are visiting the site to check for availability for specific dates.
* Nesh represents users who have already decided on their dates and are now ready to pay for the selected rooms.
FLOWCHART
These flowcharts show how each persona would navigate through the website depending on what they are trying to achieve. Accessibility, Availability, and Payment, in that order.
CRAZY 8'S
These are some sketches before I invested into the digital low-fi version of the MVP.
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USABILITY TESTS
After having an idea of how I wanted the website to start looking, I conducted a usability test on the low-fi wireframe. Before I show you my low-fi, I would like to show you my test results.
After taking feedback from the users and the findings, I implemented some changes into my wireframe and my prototype. I changed the size of the fonts and the buttons as requested by some users. I also added a calendar UI that better represents a calendar than my initial element.
I conducted another test after implementing the changes and these were the findings:
This is my current iteration of my prototype: Click here or the image below to visit the prototype.
The three weeks sprint process was a fun experience for me and very insightful into how the a project functions in the real world. The time was definitely a constraint, but for what I had at the end made it all worth it.
This whole project was a challenge for me because of how new I am to the field at the time of this writing. There were bumps along the way, and since this was a sprint, there were times when it got a little stressful. However, that does not compare to the feeling of pride that I felt at the end, after completing this project.
Trying to gather users for my survey and for tests was definitely difficult and conducting interviews while being an introvert was also a test for myself. This process not only shined a light on the design process in actual real projects, but also helped me grow as a designer.
